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PHILIPS MiniWatt. Mathieu Clement (1905-1929). Pocket mirror from 1928. Metal. 5.5x5.5cm. 4 colors : Black, Red, Yellow, Golden brown
PHILIPS Mathieu Clement (1905-1929), a gifted artist and graphic designer, made special advertising designs commissioned by Philips. Mathieu Clement was employed by Philips until 1929 and made many advertising designs. He surprised and inspired with his advertising designs. The talented young man passed away at the age of 23. His works are powerful and have their own signature, while at the same time showing the influence of Kalff and the prevailing art movements. Immediately after high school, the young Clement started in the Artistic Propaganda department of Philips under the supervision of Louis Kalff, who in turn recognized Clement's talent. The influence of his time is very recognizable in Clement's work. Think Art Deco and Constructivism. Under the wings of Kalff, Clement made striking advertisements for Philips. AMCassandre designed the poster for the MiniWatt in the early 1930s. The hummingbird motif was also used for wallpaper. The hummingbird represented the stable radio waves.