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Oliviero Toscani (1942-2025) is an Italian photographer (himself the son of a photographer) who began taking photographs at the age of 14. His first published photograph was a portrait of Rachele Mussolini at the funeral of the Duce.
After his studies in Zurich he worked for a number of fashion magazines such as Vogue, Elle and Harpers Bazaar. He only became really known for his designs for the advertising campaigns of Benetton in the 80s.
From 1980 to 2000, Toscani created Benetton's identity, making the brand one of the most recognized in the world.
He highlighted social issues such as racism, war and AIDS and turned against traditional advertising campaigns.